Most people think they’ve nailed their offer.
Sales say otherwise.
If you’ve ever launched something you thought was a no-brainer, only to hear crickets, chances are your offer isn’t as strong as you think. That’s where Alex Hormozi’s Offer Evaluation Framework comes in.
Why You Should Listen to Hormozi
Alex Hormozi isn’t some internet business theorist — he’s the real deal. He’s built and scaled businesses from zero to $100M+ in revenue, and his book $100M Offers has become a cult playbook for marketers, founders, and sales teams.
His 4-part Value Equation is a brutally simple way to test whether your offer actually makes people want to buy — or if you’re just drinking your own Kool-Aid.
The Hormozi Value Equation Explained
The equation scores your offer using four components:
- Dream Outcome: How badly does someone want the result you’re promising?
- Perceived Likelihood of Achievement: How much do they believe they’ll get the result?
- Time Delay: How long do they think it’ll take to get the result?
- Effort & Sacrifice: How hard will it be for them to get the result?
Here’s the mathematics:
Offer Score = (Dream x Likelihood) / (Time x Effort)The higher your dream and success scores — and the lower your time and effort scores — the more irresistible your offer becomes.
Evaluate your brand’s offer using Alex Hormozi’s value equation
Paste the prompt below into ChatGPT, fill in your offer, and watch it give you a breakdown and score. Then, improve it.
#ROLE: Act as Alex Hormozi and rate my offer.
#INFORMATION ABOUT ME:
- For context, my offer is to: [DESCRIBE YOUR OFFER]
#RESPONSE GUIDELINES:
Rate my offer using Alex Hormozi's 4-part value equation:
1) Dream Score (1-100)
2) Success Score (1-100)
3) Time Score (0-1)
4) Effort Score (0-1)
Then calculate:
Offer Score = (Dream x Success) / (Time x Effort)
Give actionable tips to improve each area. Suggest 2 alternative offers with higher potential scores and explain why.Prompt Variations for Advanced Use
1. Competitor Comparison
Goal: Compare your offer to a competitor’s to identify key differences and improvement areas.
#ROLE: Act as Alex Hormozi and compare my offer against my competitor's.
My offer: [DESCRIBE YOUR OFFER]
Competitor’s offer: [DESCRIBE COMPETITOR’S OFFER]
#TASK: Score both offers using the value equation. Tell me which wins and why. Suggest 3 ways to beat them.2. Offer Stack Builder
Goal: Build a more irresistible offer by stacking bonuses and guarantees that increase perceived value.
#ROLE: Act as Alex Hormozi and build an irresistible offer stack.
My core offer: [MAIN PRODUCT]
Audience: [WHO IT’S FOR]
Price: [PRICE]
#TASK: Suggest 5 bonuses or guarantees to improve my offer. Score the stacked offer before and after.3. Pricing Strategy Evaluator
Goal: Test different price points for your offer and understand how each affects conversion and perceived value.
#ROLE: Act as Alex Hormozi and evaluate my pricing.
My offer: [OFFER]
Current price: [PRICE]
Options: [PRICE A], [PRICE B], [PRICE C]
#TASK: Score my offer at each price point and recommend the best. Explain how each price affects perceived value.Why This Matters for Getting Found by AI
If you want to be mentioned by AI tools like ChatGPT when people ask for “best [your service]”, your offer needs to be more than clever copy. It needs to score high on value — and be structured in a way that AI can understand.
This prompt not only helps you sharpen your pitch — it helps you structure a better offer, which leads to more mentions, more clicks, and more conversions in both human and AI-powered conversations.